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Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
Situation: Every year, Rooster Run, a country music band holds a concert at Silverado park.Alex and his two friends are heading toward the park to attend the concert.Alex: Hey Jane, John, there is a musical concert in the park. You want to go see the band play?Jane: I am done with my homework; I can […]
Situation: Lisa is having some problems with her exercise bike, and she is calling Sport Center to have it repaired. Nancy: Thank you for calling Sports Center. May I help you?Lisa: I bought an exercise bike from your store last year, and I am having problems with it. I need to have it repaired.Nancy: Let […]
Words starts with BE Bean counters : An important derogatory term for an accountant, especially one who is perceived or suggested to be overly concerned about expenditure detail. Beanfeast: Also known as a Beano an annual party dinner or outing given by an employer for its employees. Bear market : In the stock market a […]
Situation: Jane just received a new purchase order from one of the customers. She tries to discuss the necessary actions with Lynn.Jane: Lynn, please come to my office. I just received a revised purchase order from one of our customers.Lynn: I am here.Jane: Lynn, remember the order we received from Colors House two weeks ago?Lynn: […]
Situation: A seminar on Management is at the Hilton hotel. Tom and Ana are among the many attendants. They try to strike a conversation during break-time.Tom: Hi, I am Tom.Ana: I am Ana.Tom: This is a pretty good seminar so far, huh?Ana: Yes, I like it. Prentice Hall always delivers good seminars. All of its […]
Situation: Lisa is talking to Jackie about the author, John Grisham, and his books.Lisa: Hey Jackie, how are you doing today?Jackie: I am good! I just got out of my psychology lecture. It was so boring! I am glad I am done for the day. How are you doing? Did you just get out of […]
Situation: Patrick and Sara are planning to go trick-or-treating on Halloween night. Because they are too young to go by themselves, their mom asks their two older siblings, either Christineor Ian, to take them around the neighborhood.Patrick: Wow! Today is October 30th! Halloween is tomorrow already! Have you decided what you will be dressing up […]
Situation: Tom and Mary are on their way to their grandparent’s home to celebrateThanksgiving with the rest of their family.Mary: Mom, are we almost there yet? I am so hungry I could eat this whole dish of cornbread!Mom: Not quite, Mary. We have about another hour of driving before we reach Grandma’s house. I know […]
Situation: Annie met Liz after she had purchased a graduation gift for her sister Veronica. Both of them are talking about the graduation ceremony and Veronica’s plan of action after finishing four years of studies. Liz: That is a very lovely bouquet of flowers. Who is it for? Annie: These flowers are for my sister […]
Middleman Meaning : Middle man specialise in performing activities that are directly involved in the purchase and size of goods in the process of their flow from producers to the unlimited buyers. Their position between the producers and the unlimited buyers. A middle man normally facilities insurrection between putties for the mutual benefit and be […]
Economic objective : (1). Profit. (2). Growth. (3). Innovation. (4). Service of society. (5). employees satisfaction and development. (6). Fair return to inveship. (7). Good carports citizenship. (8). Quality products and services. Profit : Profit making is the primary objective of business. Business should grow in all directions over a period of time. Growth : […]
Meaning : Business environment is the set of external factors such as the economic factors. Social-cultural factors demographic factors which are uncomfortable natural and affect on company decision of a firm on company the environment of the business is always changing and uncertain. Definition : According to Gerald Bell” an organisation external environment consist of […]