BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy

Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]

BBA management topics MBA Management Topics UG degree

What is Marketing Environment – Free Study Material for Marketing department

Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]

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Contributing disciplines to the Organisational Behaviour field – Free Online Studymaterial

Organizational behaviour is an applied behavioural science that is built upon contributions from a number of behavioural disciplines. * Psychology * Sociology * Social psychology * Anthropology * Political science I ) Psychology *Psychology is the science that seeks to measure, explain, and sometimes change the behaviour of humans and other animals *To use psychological […]

BBA management topics UG degree

Middle Man concepts in business – BBA Study materials

Middleman Meaning : Middle man specialise in performing activities that are directly involved in the purchase and size of goods in the process of their flow from producers to the unlimited buyers. Their position between the producers and the unlimited buyers. A middle man normally facilities insurrection between putties for the mutual benefit and be […]

Arts college Materials BBA management topics UG degree

What is Mean By Business and Concepts of Business- BBA Study material

Meaning : (1). The word business means work efforts and art of people which are connected with production of wealth. (2). Business we means those human activities which involves production or purchase of goods with the object of selling them art a profit. Definition : According to C.R. Dicksee ” Business refers to a form […]

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What are all the Objectives Of Business – BBA Study Material

Economic objective : (1). Profit. (2). Growth. (3). Innovation. (4). Service of society. (5). employees satisfaction and development. (6). Fair return to inveship. (7). Good carports citizenship. (8). Quality products and services. Profit : Profit making is the primary objective of business. Business should grow in all directions over a period of time. Growth : […]