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Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
Situation: Every year, Rooster Run, a country music band holds a concert at Silverado park.Alex and his two friends are heading toward the park to attend the concert.Alex: Hey Jane, John, there is a musical concert in the park. You want to go see the band play?Jane: I am done with my homework; I can […]
Situation: Lisa is having some problems with her exercise bike, and she is calling Sport Center to have it repaired. Nancy: Thank you for calling Sports Center. May I help you?Lisa: I bought an exercise bike from your store last year, and I am having problems with it. I need to have it repaired.Nancy: Let […]
Situation: Mrs. Anderson is baking cakes when her daughter Debbie gets home from school.Debbie: Mom, I am home. Mrs. Anderson: How was school? How did you do on the test?Debbie: School was OK, and I did great on the test. Mom, I was so worried about that test , but now I feel great. What […]
Situation: Ann and Mary talk while walking to their next class.Ann: Oh, it feels so cold this morning.Mary: It sure is. Early this morning my car’s windshield was covered with frost. I had to spray it with water before I could head to school.Ann: Who would have thought it could be this cold in early […]
Situation: Henry is having problems with his homework. His friend Tim is having problems with building a doll house. They are seeking each other’s help.Tim: Henry, what are you doing?Henry: I have been trying to solve this physics problem for the last half hour, and I still have no idea how to do it.Tim: When […]
Situation: John and James will start their first semester at the University of Southern California soon, and they are trying to find an apartment before school starts.John: Hey, James. What are you doing here?James: I am looking for an apartment to rent. What are you doing here? Looking for an apartment also?John: Yes. Since my […]
Situation: Jane, Leslie, and Mary are having lunch at the restaurant. Since they will have to give a presentation on etiquette rules next week, they try to practice by talking very formally toeach other.Jane: Leslie, may I borrow your cell phone to call my mother after we finish lunch?Leslie: Yes, of course, Jane. And please, […]
LOOKING FOR A JOB Situation: John just graduated with a Bachelor degree in Finance. As a result, he wants to find a job in his field of studies instead of continuing to hold his current Payroll position. Nancy: Hi. It is good to see you, John.John: Same here, Nancy. It has been a long time […]
FIRST DAY AT WORK Situation: John was hired as a financial analyst by Lintel. Today is John’s first day at work. Mike: Good morning, John.John: Good morning, Mike.Mike: Let me take you to your cubicle and then I will give you a tour of our facility.Mike: Here is your cubicle, your “home away from home” […]
Situation: To better understand the operation at Lintel, John pays a visit to the Production manager on his second day at work. He tries to get some information on the manufacturing process at Lintel. John: Good morning, Steve. My name is John, and I am the new person in the Finance Department.Steve: Good morning, John. […]
Situation: Jane just received a new purchase order from one of the customers. She tries to discuss the necessary actions with Lynn.Jane: Lynn, please come to my office. I just received a revised purchase order from one of our customers.Lynn: I am here.Jane: Lynn, remember the order we received from Colors House two weeks ago?Lynn: […]
Situation: Tom was just promoted to a managerial position, and he is concerned about the fact that he has never managed people before. Lucy is trying to reassure Tom that he will be doing fine in the new position. Tom: I have really good news today. Oh! I am so happy.Lucy: What is your good […]
Situation: A seminar on Management is at the Hilton hotel. Tom and Ana are among the many attendants. They try to strike a conversation during break-time.Tom: Hi, I am Tom.Ana: I am Ana.Tom: This is a pretty good seminar so far, huh?Ana: Yes, I like it. Prentice Hall always delivers good seminars. All of its […]
Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]
Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]
JOB INTERVIEW PRACTICE Situation: Lintel, a computer chip manufacturing company, currently has a job opening in its Finance department. John Miller is the first applicant to be interviewed this morning by Lintel’sFinance Manager Mike Gates.Mike: Good Morning, John. I am Mike.John: Good Morning.Mike: How are you doing?John: I am doing fine. Thank you.Mike: How was […]
Situation: Charlotte and Michael have just finished taking the SAT test and are talking about it.They also discuss the next steps of the process of applying for college.Michael: That test was so long! Four hours! I really do not understand why we have to take this test anyway. Are our grade point averages (GPAs) not […]
GIVING A SPEECHSituation: Jennifer is going to give a speech on Global Warming, and she is quite nervous about the whole process. Mary is trying to calm Jennifer down by giving her some tips on how to deliver a good speech.Jennifer: I will have to give a presentation on global warming on Friday, and I […]
Situation: Two college students, Mary and Alexis, are studying for an upcoming sociology test.Mary: Hey Alexis, I am glad you decided to come over to my house to study for our upcoming exam. The sociology test seems to be very difficult. I have studied all the materials, but I am still not confident about my […]