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Do Docking station: A device to which notebook computer or a laptop can be connected so it can serve as a desktop computer. Doctrine: A legal doctrine is a rule or principal of law framework set of rules when established by a precedent through which judgements can be determined in given legal cast Document: Document […]
Di Diagnosis: Process of identifying a disease from its signs and symptoms. Didactic: Describes works of literature or art which are intended be to informative or instructional especially morally rather than entertainment. From the ancient Greek word didaskein which means to teach. Differential cost: The difference in the expected total cost of a project if […]
De De facto: Latin existing in reality or fact with or without legal rights. De facto: In fact De jure By right. De novo: This Latin term means new. It is usually used in case of a new or fresh trial. Deadbeat: A person or company who tries to avoid paying their debts. Dealer: A […]
Da Damage limitation : The process of trying to limit or curtail the amount of damage or loss caused by a particular situation or event. Damages: Damages are pecuniary compensation given by the process of law to a person for the another has done him. Dangerous offender: A person who has committed a serious personal […]
Cy Cyber monday : In recent times the busiest online Shopping day of the year in the USA typically the Monday after Thanksgiving day in the UK typically the first Monday in December. Cyberspace : Term credited to author William Gibson in 1984 which describes the imaginary place where e mails ,website pages, etc., Go […]
Cu Cube farm: An open office which is divided into cubicles. Cum- means’with’ : A cum price includes the right to any recently declared divided or right share or bonus share. Culpability : Blame or liability for harm or damage to others from Latin colpa meaning fault. Currency bloc : A group of countries that […]
Formulation of marketing plans and policies in consultation with the chief executive or managing director.Development of marketing mix and marketing program for all products of the company. Supervision and control over sales manager, advertising manager, product manager and marketing services manager who are responsible for implementing marketing program.Development of new markets, new products, new channels […]
Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
Cr Craft union: It is an organisation of workers employed in a particular craft trade or occupation. Therefore such unions lend to be well lenity and cohesive. Crayola: Items of little importance or poor quality rubbish. Crash cost : The cost associated with the normal time is called normal cost and the cost associated with […]
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
A. Exchange Functions: Buying- Buying is the one part of exchange process, other being the selling. Buying is the first step in the process of marketing. A manufacturer has to buy raw materials for production, a wholesaler has to buy goods to sell to the retailer, and a retailer has to buy goods to be […]
Co Commission : Payment to an agent for selling something. Commitment : The extent to which the employer are committed to their work and organisation has a significant bearing on an organisation performance. Committee: Found in every large organisation. Committee organisation : A committed is a group of person entrusted with certain task. Communication: Communication […]
Cl Class A spot : In the media commercial which are run on a prime time network. Class action : A lawsuit in which one person makes a claim and sues on behalf of a large group of people who have similar legal claims usually against a company or organisation. Class room training : Under […]
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Words and Its Meanings Chain of command : A system in a business or in the military in which authority is wielded and delegated from top management down through every level of employees.in a chain of command instructions flow downwards and accountability flows upwards. Challenging jobs : Knowledge workers want to have in which require […]
Words starts with CE Cell : A data entry point on a spread sheet. Central counter party : Acts on behalf of both parties in a transaction so that the buyer and seller do not have to deal with each other directly. Central reservation system : A computer database system used by a chain of […]
Ca CAD : Computers Aided Design. Cadit quaesitio: The matter admits of no further arguments. CAI: Computers Aided instruction. Calculated risk: A risk which has been undertaken after careful consideration has been given to the likely outcome. Call account : A bank account which usually pays a higher rate of interest from which investors can […]
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]